Currently in development

10 scroll-stopping hooks.
Scored in 10 seconds.

Type your idea and your niche. HookLab writes ten ranked hooks for your next short — in about ten seconds.

Fastest sign-in: Google.

See how it worksFree while in beta
Live demo
HookLab — Generator
v0.1
Your idea
A short about my morning routine
NicheLifestyle
Top hook1 of 10

"I tried this morning routine for 30 days. Here's what actually changed."

94/100
10
hooks / run
~10s
latency
3 / day
free plan

Each generation = 10 ranked hooks.

The problem

You spend hours on hooks.
They flop in three seconds.

The cruel reality of short-form: a 60-second video dies in the first three seconds because the hook missed.

01

You stare at a blank doc, brainstorming hook ideas for two hours.

02

You copy hooks from competitors and feel like a fraud.

03

Your videos get views, but most viewers leave in the first second.

04

You don't know why some hooks go viral and others don't.

How it works

Three steps. About ten seconds.

01

Describe

Type your video idea in one sentence. Pick one of three niches: fitness, business, or lifestyle.

02

Generate

HookLab writes ten hooks for your idea and ranks them by a 0–100 score.

03

Score & pick

Each hook gets a 0–100 hook strength score. Pick the highest, tweak if you want, copy, post.

Pricing — testing

Honest pricing. Subject to change.

Each generation = 10 ranked hooks.

Apprentice
$0forever
  • 3 generations a day · ~30 hooks
  • Hook strength score (0–100)
  • Fitness · Business · Lifestyle
Start free
Recommended87/100
Creator
$9.99/ month
  • Everything in Apprentice
  • All niches (any topic)
  • Save favorites
  • Copy all 10 at once
  • 50 generations a day · ~500 hooks
Get Creator

These prices are a proposal. They may change once we see what creators actually use. Founding users keep their plan locked.

Get started

Start writing better hooks today.

Drop your email for a magic link, or sign in with Google in one click. Free while in beta.

Fastest sign-in: Google.

From Mohammed

"I'm not a big creator. For a few years I edited videos for other people and helped them with content strategy. The pattern I kept seeing: a solid video would flop because the first line didn't land. HookLab is me trying to fix that one part. It's early, and I'm building it in the open."
M
Mohammed
Founder & Editor